Lead Abroad Social Media Intern
The Problem
Lead Abroad is company that organizes study abroad programs for college students. They had lo engagement and awareness among students.
The solution
I created relatable, Gen Z-focused TikTok content and shared it on both my personal account and LeadAbroad’s platform to make studying abroad feel more accessible and appealing.
The Outcomes
I increased brand awareness and social media engagement. The posts also drove more interest and bookings for LeadAbroad’s travel programs.
Some fun videos I made
