Iguana Surf Boutique Hotel & Surf Camp
The Problem
Iguana Surf Camp needed social content that felt authentic to the guest experience while still standing out in a crowded travel and surf market. Traditional promotional content alone wasn’t enough to capture the energy, community, and personality that make the brand unique.
The Outcome
The content consistently performed well while strengthening Iguana Surf Camp’s social presence and brand personality. By showcasing the experience through an authentic, social-first lens, I helped create content that audiences could relate to, engage with, and ultimately picture themselves being part of.
Social Media Posts
The Solution
I created relatable, trend-driven social content designed to feel natural rather than overly promotional. By combining current TikTok and Instagram trends with humor, storytelling, surf culture, and real guest experiences, I developed content that stayed true to Iguana’s brand while being optimized for engagement and shareability.