Copilot Brand Ambassador
The Problem
Microsoft Copilot was having low awareness and adoption among students on campus.
The Solution
I ran a 6-week ambassador campaign where I had 2 in-person activation events and 3 Instagram posts to educate and promote Copilot in a way that felt relevant to students.
The Outcome
Drove over 400 student sign-ups and engaged over 1,000 students, significantly increasing awareness and interest in Copilot on campus..
Reels Made
